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Wild Birds Unlimited

Wild Birds Unlimited is a specialized retail franchise founded in 1981, providing quality bird feed, feeders, and accessories. Committed to conservation and education, the company fosters a welcoming environment for bird enthusiasts through independently owned stores.

The Challenge

Wild Birds Unlimited approached us with the challenge of increasing sales and attracting more customers to their stores, seeking effective strategies to enhance their market presence and drive business growth.

Snapshot

The solution for Wild Birds Unlimited involved implementing a free item sales funnel to entice new customers and combining it with targeted social media advertising. This approach aimed to not only attract a broader audience but also foster engagement and loyalty within the bird enthusiast community.

TAPPFunnels Solution

To address Wild Birds Unlimited’s goal of increasing sales and customer acquisition, we devised a comprehensive solution centered around a free item sales funnel integrated with strategic social media advertising.

The free item sales funnel was designed to captivate potential customers by offering complimentary or discounted bird-related products, creating an enticing entry point for individuals who may be new to birding or unfamiliar with the diverse range of products available at Wild Birds Unlimited stores. This approach leveraged the psychological appeal of free or discounted items to draw in customers, encouraging them to explore and engage with the store’s offerings.

Simultaneously, we implemented a targeted social media advertising campaign to amplify the brand’s visibility and reach within the desired demographic. Leveraging platforms like Facebook, Instagram, and Twitter, we crafted engaging and visually appealing content that highlighted the unique products, educational resources, and the overall birding experience offered by Wild Birds Unlimited. This strategic use of social media aimed to not only attract new customers but also foster a sense of community around the brand, encouraging organic sharing and word-of-mouth marketing within the birding enthusiast community.